WE ARE LOVING… SOFORIA

As the weather starts to heat up, we swiftly shelve our leather boots and coats and start to dress for summer.  This Summer season we’re thrilled to watch the newest edition to the fashion scene, Soforia, come to life – a brand which is now filling our Christmas wish-lists as well as our wardrobes!  Beautifully handmade shoes, luxurious clothing and brightly coloured hats are at the top of our “must have” lists.  

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The most exciting news is that Soforia is owned but the vivacious Helena Karis – who incidentally was the Showroom Manager for The Design Hunter’s very first little store in Charing Cross!!

We sat down with Helena to discuss her new venture, the brand and it’s incredible products.

slide2 Tell us a little about Soforia? The name is derived from a combination of my daughters names- Sofia & Victoria. The name inspires the brand to seek and bring together beautiful, hand-crafted products that are one of a kind. How is Soforia unique? We are a one stop shop of carefully curated and globally sourced products. We introduce grass roots designers and brands to the Australian market by making their products accessible to people that value creative, hand made, quality products. Soforia brings bespoke products to Australia that are local in the country of origin and that are ethically designed and crafted. What do you want your customers to feel when they wear your products, and tell us what your personal favourite piece is??

I definitely want them to feel very special & feminine.  My favourite?  It’s impossible to pick one item. The entire collection is beautiful. Every product has a story and that is very important to me and to Soforia’s philosophy.

  slide3     For someone who doesn’t wear much colour- how could they layer in your pieces with ease? The range is extensive and includes bright colours as we all beautiful monotones. The amazing embroidery and premium fabrics in the clothing and accessories are some of my favourites. These items are beautiful on all skin tones and hair colours and easily layered into any wardrobe.

We know you travel a lot, tell us your favourite place to visit?

The Greek Islands is my absolute favourite place to visit.  It was the inspiration for the new Soforia range.  Spetses, Milos, and Kythera are particular favourite haunts – azure waters, great food and laid back people.

Where are you eating out?

I love Fratelli Paradiso with great company – and nothing beats the beachside location of Coogee Pavilion with family.

What’s on your Christmas wish list this year?

Family time is definitely at the top of my wish list this year.  It’s been a busy year bringing this range to life, so some down time with loved ones is what I’m craving!

 

WE LOVE

     
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